Sales Rep turned
GTM Engineer

Managed a high-volume pipeline of 25–50 concurrent opportunities while driving the full sales cycle for SMB customers. Beyond quota-carrying responsibilities, I designed and implemented operational improvements across the sales organization, including product-based inbound sequencing in Apollo and a new pipeline forecasting process for the SMB segment. I also built an internal application using Claude Code to automate prospecting and outbound outreach for end-of-life open-source GitHub repositories, demonstrating a strong blend of sales execution and technical problem-solving.

As a founding member of the SDR team, I helped establish the operational foundation for the organization's outbound motion. I designed the SDR-to-AE handoff process, developed the team's reporting and analytics infrastructure, and created the core Notion documentation that standardized sales processes and onboarding. These systems improved visibility into team performance while providing a scalable knowledge base for the growing sales organization.

Consistently exceeded quota while quickly establishing myself as one of the team's top-performing SDRs, achieving 108% quota attainment, earning Top Performer recognition, and delivering the second-highest monthly quota attainment in team history. In addition to outbound prospecting, I spearheaded copywriting for sales outreach campaigns, helping improve messaging and engagement across the team.

As a founding member of the Growth VDR team, I focused on expanding revenue within the existing customer base through product education, upsell, and expansion campaigns. I designed Outreach sequences and operational workflows for the new team, segmented and nurtured existing contacts, and engaged Hobby and Pro customers to identify additional product needs. These efforts contributed to a 50% quarter-over-quarter increase in the Enterprise sales funnel while consistently exceeding quota at 127%.

Served as the first point of contact for prospective customers by educating developers and technical buyers on the Vercel platform and identifying qualified sales opportunities. I managed customer interactions, cases, and opportunities within Salesforce while helping accelerate product adoption through technical guidance and support. This role provided a strong foundation in customer engagement, product education, and qualifying future pipeline for the sales organization.

Completed an immersive full-stack web development program focused on building production-ready applications using modern JavaScript technologies, including React, Redux, Node.js, SQL, HTML, and CSS. Developed a strong foundation in computer science fundamentals such as algorithms and data structures while gaining hands-on experience with frontend and backend development, client and server testing, and collaborative software engineering practices. Worked on agile, team-based projects using Git workflows, pair programming, and iterative product development processes that mirrored real-world engineering environments.